Technology Management: Developing and Implementing Effective Technology Licensing Programs by Robert C. Megantz, ISBN 0471200182
Technology Management
Developing and Implementing Effective Licensing Programs
In today’ s high-technology industries, intellectual property is often a company’ s most valuable asset. But the exploitation of intellectual assets is much more complicated than the exploitation of tangible assets such as buildings, machinery, and capital.
In many cases, licensing intellectual properties to other companies is the best way to utilize technology assets– a common strategy in industries such as electronics, computing, telecommunications, biotechnology, and pharmaceuticals. By licensing their intellectual property to other companies better positioned to access certain markets, firms can fully utilize technology assets when they may not have the resources to do so on their own.
Technology Management is a step-by-step treatment of the subject that clearly and succinctly explains how to develop and implement a technology licensing program in your company. It offers accessible yet detailed descriptions of all aspects of a technology licensing program, from the basics to the small details to the long-term issues, including: When licensing is appropriateAlternatives to licensingPatents, trademarks, and other intellectual property components of a licensing strategyConducting and utilizing market research Methods for valuing intellectual propertyMarketing technology assetsNegotiating and drafting license agreementsOrganizational requirements for administering long-term licensing agreements
Helpful appendices offer case studies of licensing programs; market research resources such as organizations, publications, and Web sites; sample license agreements; and a glossary of commonlicensing terms. For professionals seeking to implement an effective technology licensing program or individual inventors who want to protect and market their technology assets, Technology Management serves as a comprehensive and straightforward guide to the process.
Arthur's Snow Day (Full Frame)
The Rat Who Came To Dinner: The unthinkable is happening...Arthur's teacher is moving in! After his roof collapses, Mr. Ratburn stays with the Reads in order to teach and grade Arthur every second of the day! Or so Arthur fears...
The Long, Dull Winter: What's wrong with Arthur? Is he bored? Arthur and the rest of the gang realize that they are suffering from the January doldrums, brought on by an acute lack of holidays. What's the cure? The kids decide to invent their own holiday.
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A big blizzard come to Elwood City, taking out the electricity (and grasp television!) and sending residents scrambling for supermarket supplies.
Arthur's Snow Day (Full Frame) 
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The Complete Book of Basketry by Dorothy Wright, ISBN 0486418057
This profusely illustrated third edition of an authoritative classic relates the history and geography of baskets, including everything from seed-gathering baskets to portable stalls used by street vendors, huge "skeps" for sorting wool, and one-person boats. The author also provides detailed advice on basket design, materials, techniques, care, and repair, and gives step-by-step instructions for making an array of baskets, including a tall oval shopping basket, wastepaper basket, lidded picnic basket, all-purpose plate, wine cradle, fruit bowl, cane rattle, carpet beater, and more--made with a wide range of materials including willow, cane, rush, raffia, straw, grasses, palms, and coppice woods, and by a variety of techniques, including stake-and-strand (wickering), framing or ribbing, coiling, plaiting, and twining. Craftspeople, collectors, students of traditional crafts, and general readers will find themselves fascinated by this authoritative survey. Glossary. Bibliography. Index....
The Complete Book of Basketry by Dorothy Wright, ISBN 0486418057
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For the most up-to-date service and repair information anywhere, look no further than the newly updated Chilton 2005 Service Manuals - Annual Editions! Still the lowest-priced professional repair manuals on the market. Increased model coverage over the 2004 editions is supported by more illustrations in each section, making fast, accurate repairs and reassembly easier than ever before.
Chilton Domestic Diagnostic and Mechanical Service Manuals Package
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The Language Police: The Keystone Cops of American Education by Diane Ravitch, ISBN 0375414827
Before Anton Chekhov and Mark Twain can be used in school readers and exams, they must be vetted by a bias and sensitivity committee. An anthology used in Tennessee schools changed "By God!" to "By gum!" and "My God!" to "You don't mean it." The New York State Education Department omitted mentioning Jews in an Isaac Bashevis Singer story about prewar Poland, or blacks in Annie Dillard's memoir of growing up in a racially mixed town. California rejected a reading book because The Little Engine That Could was male.
Diane Ravitch maintains that America's students are compelled to read insipid texts that have been censored and bowdlerized, issued by publishers who willingly cut controversial material from their books--a case of the bland leading the bland.
The Language Police is the first full-scale expose of this cultural and educational scandal, written by a leading historian. It documents the existence of an elaborate and well-established protocol of beneficent censorship, quietly...
The Language Police: The Keystone Cops of American Education by Diane Ravitch, ISBN 0375414827
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Roll Over Beethoven: The Return of Cultural Strife by Stanley Aronowitz, ISBN 0819562629
The question of culture has become central for a new generation of scholars raised in a world of television and mass production. At the same time debates about culture have become a point of reference for criticism of current trends in academia and society, variously defended or derided on the grounds of 'multi-culturalism, ' 'canonicity, ' and 'political correctness.' In his re-examination of these debates, Stanley Aronowitz traces the history of the cultural issue--in both its British and American manifestation--and relates it to the contemporary rethinking of the nature of knowledge and culture.
Roll Over Beethoven: The Return of Cultural Strife by Stanley Aronowitz, ISBN 0819562629
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Fathers & Sons: Lessons from the Scriptures
Richard Davis offers advice on how Fathers and Sons can repair torn relationships, build closer bonds of understanding, and better love one another.
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Weapons Satellites
Fascinating Information Details the History, Design, Use and Future Development of Six Types of Satellites Currently Orbiting Our Planet Since the launch of the Soviet satellite Sputnik in 1957, space has been considered the latest--and perhaps final--frontier of exploration, research, espionage, and even warfare. Forty-five years after the Soviets placed the small, beeping metal ball into orbit, there are now thousands of satellites orbiting our planet with very specialized jobs. Some of them, like earth imaging satellites, photograph Earth in order to track environmental changes. Others, like communications satellites, connect the peoples of the world together in an ever faster and tighter web of radio, television, cell phone, and computer connections. Some gaze outward to explore the darkest mysteries of deep space, while others gaze down on Earth to reveal the most shadowy secrets of our enemies. The Library of Satellites examines in detail some of the most intriguing, sophisticated,...
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Revolution Televised: Prime Time & the Struggle for Black Power
After a decade-long hiatus, African-Americans once again began appearing regularly on television in the 1960s. This book deftly illustrates how black television artists operated within the constraints of the television industry to resist and ultimately shape the mass media's portrayal of African-American life.
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50 Best Jobs for Your Personality
Many job seekers will enjoy this unique approach to finding a job that best fits their personality. After individuals complete the self-assessment, they can use the book to determine the best jobs for them based on various criteria in addition to personality type and read detailed job descriptions. Research has proven that matching a personality to a career brings work satisfaction and success.
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